After much conversation, we will be starting to discuss wine marketing as a whole on this here blog. What that means to us is talking about what we think wineries can do to improve their brand image, customer relationships, and thereby increasing sales. After visiting over 200 wineries, dozens of wine events, countless bars, restaurants, and hotels…we feel we have a voice worth listening to in regards to customer engagement, tasting room etiquette, brand building, overall customer service, and the use of social platforms to build customer communities.
Why Wine Marketing?
Our experiences, combined with our educational backgrounds and life experience of running small businesses, as well as the addiction we have to business in general, customer service, social media, and strategy…has blended into our even bigger love of the area in which we live (Paso Robles) and of the wine community. What all this adds up to is that our main goal is to be helpful, not to bash anyone.
While out and about in our area, and beyond, we’ve come across things that leave us begging for more. We’ve also come across things that leave us wondering what the hell happened. These “things” can be anything from the people to the smells to the products to the overall scene. It can be something really subtle that turns somebody on or off, or it can be something blaring…but the important thing is to be aware of the whole picture and how it affects a business.
So here we go people, join us on this journey to making the wine world even better…and your feedback and thoughts along the way will be expected. As you start seeing posts about the above mentioned stuff, we will want your feedback on good and bad customer service moments and what could have been done better. By providing these tips and information, the hospitality industry (especially in Paso Robles, but not limited to) will be able to see where they can improve their relationships with us…the end consumer!! Cheers!!