You’ve heard the name Robert Mondavi, right? I mean, what self-proclaimed wine lover/drinker/consumer/beginner/expert hasn’t heard that name? Robert Mondavi was instrumental in changing the way Americans drink wine, starting right here in California. He had a huge influence over the wine world, as well as many people in the wine world.
Allen Shoup on Robert Mondavi
When we got the wonderful opportunity to sit down with Allen Shoup, the father of Washington wine, he told us about some of the things he learned from his mentor; Robert Mondavi. Can you imagine some of the conversations that went on between these two? Oh, to be a fly on the grapes, errr, wall. Allen was in town to receive a lifetime achievement award from Sunset Magazine at our local Savor the Central Coast Event.
We’ll let you hear what Allen has to say about Robert Mondavi…two very admirable men, indeed!
[youtube]http://www.youtube.com/watch?v=nppBo1JUCOQ[/youtube]
Related articles
- Allen Shoup on Long Shadows Wine, Among Other Things (hootnannieblog.com)
- Allen Shoup Discussing Social Media and Gary Vaynerchuk (hootnannieblog.com)
Nice little take away. We should apply it to all areas of our life!
Great clip! It’s a valuable lesson that Robert found success in promoting the wine industry as a whole versus the Robert Mondavi brand alone. A nice precursor to the 80/20 rule we have today. I came across this months ago, but it’s one I like to come back to time and time again. Proof that Robert Mondavi’s legacy when it comes to successful PR lives on! http://www.workingmomjournal.com/what-robert-mondavi-teaches-us-about-social-media-success/
I’m looking forward to seeing more of your pieces on wine marketing. Great direction to go in!
Cheers!
Zoe Geddes-Soltess
Community Engagement, Radian6
@zodot
Hi Zoe, thanks for the feedback! Yes, the Mondavi story and influence is a pretty incredible one. Hearing Allen talk about him really helped us to understand some of the impact Mondavi had on the industry as a whole, so much more than just the Mondavi label alone like you say.
Cheers to you, and we look forward to getting more into the marketing and customer service aspect of wine…after all, it affects all of us, from every angle of the business!