Well, the answer is NO, but recently I have been involved in several conversations about the wineries in Paso Robles and how some of these big guys that are moving in to the area with all this money are hurting the small wineries…I just don’t buy it.
This area would not and could not survive with only small wineries and could also not survive with only the big guys. One thing I think we have going for us in Paso Robles is that we have a huge variety of options to choose from. If you are in to the small 1,200 case winery we have those all over the place, and you can go enjoy until your pants fall off. On the other side of the fence we have the 1,000,000 case J. Lohr Winery that has some fantastic wines as well.
How Could Wineries Help or Hurt Each Other???
You’re right…they don’t hurt one another. The community benefits from having choices because those choices lure more tourists here. In addition, all the wineries that belong to the PRWCA (Paso Robles Wine Country Alliance) are benefitting from the huge amounts of money that wineries like J. Lohr are paying in to be in the group. The other great thing is that if people are coming to Paso Robles because they love J. Lohr, Castoro, Niner, or DAOU…you know they are also going to other wineries and more often than not those other wineries they go to are the small, mom and pop tasting rooms.
Industries and communities don’t thrive without diversity; therefore, stop bitching and moaning about this winery or that one and just let it be. In the same way that the weak animals get thinned from the herd so will the weak wineries…big or small, and that’s due to capitalism. I just get tired of people complaining about winery owners that move into Paso with their millions (or billions) of dollars , revenue is a good thing…this area will not survive without it.
Rather than piss and moan, just don’t go to the wineries that you don’t want to support. I’m a huge fan of the small mom and pop wineries and we go to them often. We also promote them regularly through our blog and on our social media sites as well as in the local restaurants when we’re ordering wine off the menu. I suppose the purpose of this article has nothing to do with wine really, it has more to do with just how much people complain and just how much I find that annoying.
Bottom line…the big guys bring the revenue in and the little guys make Paso what it is, quaint and freakin’ awesome! So just enjoy, go support the ones you love and ignore the ones you don’t. It’s just that easy. Hope to see you on the wine trail, cheers!