February 9, 2016 (Paso Robles, CA) – For the first time in its history, Adelaida Cellars, located in the Adelaida District of the Paso Robles AVA, has a label design that conveys the distinct location of its estate vineyards. The label showcases the beauty of the land and expression of the wines crafted by winemaker Jeremy Weintraub. With a classic nod to tradition and a firm appreciation of the property, the new label is striking, while claiming its namesake – Adelaida. Chuck House and Jeffrey Caldewey, of Napa-based ICON Design Group, designed the new wine label and updated the brand.
“This project was years in the making,” said general manager Jessica Kollhoff, “We really had to be careful with such an established brand, but knew an updated look that represented the wines, the place, and the people was necessary. Once the new Adelaida District AVA was approved, we felt the timing was right. We are thrilled that the new label captures the special place of Adelaida.”
House fell in love with the Adelaida project before he even stepped foot on the property. After speaking with the family ownership of Adelaida, he began exploring the property. “What I loved about Adelaida was the fact they really get to own the area,” said House, who has designed some of the most famous wine labels in the world. “When I first visited the beautiful mountain vineyards and tasted the wines I was truly transported into this magical place, I knew that had to be the focus of the label, it was really quite simple.”
The focal point of the label is a pencil drawing of the estate vineyards depicted from Adelaida’s highest viewpoints at an elevation of 2,200 feet above sea level. Weintraub and his team craft the wines that reveal the mountainous terrain, ancient soils and work of Mother Nature. This dedication to the land is now represented in the new label.
A Signature Series, which pays homage to owner and author Elizabeth Van Steenwyk was also created. These upper tier wines feature her signature below the left justified copy, much like the text in a book.
Several of the 2013 and 2014 wines will feature the new label along with the entire 2015 vintage, including the celebrated wines from the historic HMR Vineyard. The new label designed for the HMR estate wines, from the 50+ year-old vines, pays respect with its classic Burgundian package.
“The new label tells the story of Adelaida. Like a short story that takes you beyond the surface, it honors this special place and its rich history, yet shows anticipation for new beginnings,” said Van Steenwyk.
The Story of Adelaida. a newly released video, personifies the history, the land and the estate wines. The video honors generations past while celebrating the dedication of the people who help grow and make the wines.
Speaking of new beginnings, the label change is a precursor to the new hospitality center set to open March 18-20. Together these changes reflect Adelaida’s continued commitment to world-class vineyards, great wines and stellar customer service.
Located in the heart of the Adelaida District in west Paso Robles, Adelaida has deep roots in region’s rich wine tradition. Adelaida has pioneered winemaking in the Paso Robles region since it was founded in 1981. The winery’s estate includes the legendary HMR Vineyard plus four other distinct vineyards in the west hills of Paso Robles: Anna’s, Bobcat Crossing, Michael’s and Viking. Adelaida farms all of its vineyards sustainably; its wines have consistently won widespread acclaim from top writers and wine competitions in America. 800-676-1232; www.adelaida.com.
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