New Central Coast Cider Festival Debuts in Atascadero on May 7

FOR IMMEDIATE RELEASE

MEDIA CONTACT

Joel Peterson, Solterra Strategies

805-610-2204, joel@solterrastrategies.com

New Central Coast Cider Festival Debuts in Atascadero on May 7

Pre Sale Savings Begins March 15

 March 2, 2016 (Atascadero, CA) – Cider producers on California’s Central Coast announced a new festival to be held Saturday, May 7 at the Atascadero Pavilion on the Lake. The Central Coast Cider Festival, a vision of Neil Collins, co-owner of Bristols Cider, is dedicated to celebrating the local cider movement, a complement to the area’s fine wine country. A partnership with Visit Atascadero, the local tourism board and the City of Atascadero provided a three-year commitment to launch the new festival embracing the cider movement. Presale savings for attendees begins March 15. Tickets are available for $50 until April 1 when they go up to $60. Space is limited for the inaugural event.

The cider revolution happening across America is growing at a tremendous rate with cider sales now accounting for more than one-percent of all sales in the vast beer category. Locally, it’s all about winemakers making cider to embrace the trend. Collins, a winemaker for Lone Madrone and Tablas Creek wanted to make a hard cider reminiscent of the traditional beverage of his homeland, Bristol – located in the West Country of England. Andrew Jones, winemaker of Field Recordings is the co-owner and cider maker of Tin City, a new cider product that hit shelves in 2015.

“I’ve been making cider since 1994 then in 2014 we saw the trend taking off which led to our expanded production facility and Bristols Cider House tasting room in Atascadero,” said Collins. “We moved in just in time for 2014 harvest and found ourselves expanding in 2015 to a second space next door giving us more than 5,000 square feet of production space.”

Tin City Cider is opening a new expanded space in Templeton’s Tin City in spring 2016. The new Central Coast Cider Festival will feature 15-20 cider producers each with his/her own unique story. Producers who have already signed up for the inaugural event include: Bristols, Jean Marie, Reef Points, Scar of the Sea, See Canyon and Tin City. Producers interested in participating should contact Jennifer Bravo with Solterra Strategies.

The cider revolution is happening. The new Central Coast Cider Festival is a culmination of this craft beverage giving attendees a great opportunity to taste a variety of ciders, meet the cider makers, enjoy a traditional pig roast prepared by Chef Jeffrey Scott of Vineyard Events, listen to live music and enjoy the community of Atascadero.

Date: Saturday, May 7 at 5 pm

Location: Atascadero Lake Pavilion

Tickets: Pre Sale – March 15-31; $50; April 1 – $60

Website: www.centralcoastciderfestival.com

Social Media:

Facebook: Central Coast Cider Festival

Twitter: CCCiderFestival

Instagram: CCCiderFestival

About Visit Atascadero:

Atascadero, CA is located midway between Los Angeles and San Francisco along the famed Highway 101. Conveniently located near all San Luis Obispo County has to offer, Atascadero hosts the best of the Central Coast with its strong historical roots, sweeping pastoral vistas and Americana charm. For more travel information visit www.visitatascadero.com or follow Atascadero on Facebook, Twitter and Instagram.