Blogging is writing, and writing is telling a story…whether you are writing about social media, life, chocolate chip cookies, or mathematics; you are trying to tell a story. The more authentic you can be in doing this, the more successful you will be. I am a firm believer in writing how I speak, sometimes I lose my way and the stuff I write doesn’t feel good to me.
If you’re trying to tell a story you don’t “own”, it will come across to the readers…and more importantly why are you trying to tell a story that isn’t yours? Any one of us can go harvest facts and data, and then right about it; the goal is to spread information and stories from the “authentic you”. Every single one of us engages for a longer amount of time, and more whole-heartedly, when we believe the message and have been pulled into that message by the storyteller.
Don’t let all the “techniques” and “how-to’s” take YOU away from who you are. Be you, always and forever, the sooner you accept that and embrace it…people WILL engage!!