{"id":1675,"date":"2012-02-17T05:13:03","date_gmt":"2012-02-17T13:13:03","guid":{"rendered":"http:\/\/captionid=attachment_1676align=alignrightwidth=275caption=SocialCommunities"},"modified":"2012-02-17T05:13:03","modified_gmt":"2012-02-17T13:13:03","slug":"social-media-for-wineries-other-small-businesses","status":"publish","type":"post","link":"https:\/\/www.threeadventure.com\/hootnannie\/2012\/02\/17\/social-media-for-wineries-other-small-businesses\/","title":{"rendered":"Social Media for Wineries & Other Small Businesses"},"content":{"rendered":"

We meet again you social media infidels! This post may not be that interesting to those that consume products but don\u2019t care about social media or marketing, so we apologize ahead of time. We feel that after spending three years involved with social media we have learned a ton on how to use it in such a way that you aren\u2019t spamming the gonads off of the people you\u2019re trying to communicate and connect with.<\/p>\n

First key to this online space is simple; it IS changing on a weekly basis. Each individual social site is changing all the time, there are new sites coming into play regularly, the metrics and analytics are evolving constantly, and there are new creative ways to use these tools coming about daily.<\/p>\n

What is social media?<\/h3>\n

A social tool or platform used to build an online community of supportive and engaged people by listening, interacting, and adding value to one another.<\/p>\n

The term \u201csocial media marketing\u201d is often used, but we actually do not endorse it because we feel it throws people off. The most important word in that three word term is SOCIAL.<\/em> No matter which social networks you are on and using (Facebook<\/a>, Twitter<\/a>, LinkedIn, Google+, Instagram, Flickr, Pinterest, Foursquare), they ARE NOT a soapbox for you to stand on top of while using a megaphone to scream your message out.<\/p>\n

If you are using social networks this way you are treating it as a traditional form of marketing and advertising (like print ads, radio, television, phone books, direct mailers, email blasts that your customer can\u2019t reply to, etc.) in which you are the one talking and the consumer is left with no voice. This is one of the reasons why social networks have become so insanely popular\u2026it is the first time in the history of advertising that the consumer has a voice and can instantaneously connect with brands.<\/p>\n

Rather than go on and on, which we could, we will leave you with some general bullet points of advice and we will be sure to do more posts like this in hopes that it will help small businesses in Paso Robles, on the Central Coast, and anywhere else that are stopping in to check it out.<\/p>\n