{"id":2166,"date":"2012-08-13T10:16:59","date_gmt":"2012-08-13T17:16:59","guid":{"rendered":"http:\/\/\u00a0"},"modified":"2012-08-13T10:16:59","modified_gmt":"2012-08-13T17:16:59","slug":"the-romance-of-wine","status":"publish","type":"post","link":"https:\/\/www.threeadventure.com\/hootnannie\/2012\/08\/13\/the-romance-of-wine\/","title":{"rendered":"The Romance of Wine"},"content":{"rendered":"

I think that living in wine country and always being around it makes one lose some of the romantic feelings about wine. When you\u2019re constantly around it and most of the people you know are directly involved in the industry you start hearing a lot of what goes on behind the scenes, stuff that tourists to wine country don\u2019t typically see or hear. This is probably true with anything but in this case I\u2019m just sticking to wine.<\/span><\/p>\n

Does the Romance Burn On?<\/h3>\n

My appreciation of wine still exists 1,000%, and I think my journey into the Paso Robles wine scene has been amazing and extremely educational\u2026but with that comes the \u201cblood of the beast\u201d so to speak. When you start seeing the business side of wine is when the romance gets stripped away and you\u2019re quickly reminded that behind the beautiful vineyards and shiny wine labels lies capitalism\u2026who knew?<\/span><\/p>\n

In the beginning it was a jolt to my system but then you understand that these people need to make a living too. The other thing I noticed and remembered was that just because of what this business is selling does not mean that all of these people are good at business. There are many bad business minds in the wine industry, as in every industry. The quirky thing about wine though is that it is completely a social and experiential product\u2026it is unlike any other product in my mind.<\/span><\/p>\n

As a business person, if you cannot connect the dots from the romance of wine to the experience to the storytelling to the \u201csocial-ness\u201d you\u2019re screwed. On the other hand, if you are too wrapped up in these things and you forget that it\u2019s a business you are also screwed. There\u2019s a balance that needs to be achieved\u2026the consumer wants the lifestyle and winery owner needs to make the money\u2026how do you marry these two things without corrupting either side? Again, it\u2019s a fine balance.<\/span><\/p>\n

The art of storytelling is massive in my book, the ability to not only open your bottle of wine for the consumer but to open (unfold) the story behind the wine is such a big deal nowadays. Some folks have natural ability to do this, others do not and really need to work on it. The most important business skill in my opinion, in all industries, is the ability to be aware. You need to be aware of the market, you need to be aware of your staff, you need to be aware of the customer experience and what they are saying when they leave your place, you need to be aware of your facial and verbal responses when consumers bring up other wineries to you, you need to be aware of where you came from and where you\u2019re headed, you need to be aware of the financial bottom line, and on and on and on. <\/span><\/p>\n

It\u2019s certainly not an easy business but those that get it are truly a pleasure to be around and they restore my \u201cromance\u201d with wine. I could not imagine living in any other wine region, Paso Robles is home to some of the most amazing stories, fantastic wines, and salt of the Earth people\u2026don\u2019t let a bad apple or two diminish your time spent in wine country! Cheers!<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

I think that living in wine country and always being around it makes one lose some of the romantic feelings about wine. When you\u2019re constantly…<\/p>\n","protected":false},"author":4,"featured_media":2170,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,8],"tags":[88,368,370,405,413,486,539,564],"class_list":["post-2166","post","type-post","status-publish","format-standard","has-post-thumbnail","category-wine-makers","category-wine-tourism","tag-california","tag-paso-robles","tag-paso-robles-california","tag-recreation","tag-rhone-wine","tag-tablas-creek-vineyard","tag-wine-2","tag-winery","entry"],"yoast_head":"\nThe Romance of Wine<\/title>\n<meta name=\"description\" content=\"Sometimes it's hard to get past the romance of wine. 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