{"id":3097,"date":"2013-06-14T09:21:23","date_gmt":"2013-06-14T16:21:23","guid":{"rendered":"http:\/\/www.hootnannieblog.com\/?p=3097"},"modified":"2013-06-14T09:21:23","modified_gmt":"2013-06-14T16:21:23","slug":"social-media-wineries-rants-and-changing-my-mind","status":"publish","type":"post","link":"https:\/\/www.threeadventure.com\/hootnannie\/2013\/06\/14\/social-media-wineries-rants-and-changing-my-mind\/","title":{"rendered":"Social Media, Wineries, Rants, and Changing My Mind"},"content":{"rendered":"

As I said on Wednesday, I was going to post a rant here today. I will share with you part of what I started writing (and to many of you there will be no interest because it\u2019s about social media and wineries) but I\u2019ve had some additional thoughts I think are more important.<\/span><\/p>\n

Here\u2019s the direction I was going:<\/span><\/p>\n

\u201cHere I go again with a rant about something that I\u2019m rather passionate about. Actually, I am passionately, head over heels in love with these three things: Paso Robles, the Paso Robles wine industry, and social media.<\/span><\/span><\/i><\/p>\n

Here\u2019s the deal folks (and this goes out to everyone but mostly to my local folks), you\u2019re breaking the internet. Unicorns and baby kittens are being slaughtered because of the ongoing misunderstanding. <\/span><\/span><\/i><\/p>\n

Rule #1: Social media is social. Say it with me, social media is social. Scrap the word media and let\u2019s just call it social. I will go even further to say that social media is about relationships, not pimp slapping people with your dry, boring, and monotonous message. <\/span><\/span><\/i><\/p>\n

Stop telling people that they should come to your tasting room and try your award winning wine and instead BUILD RELATIONSHIPS WITH PEOPLE and GIVE them a reason to come into your tasting room. Out of the 230ish wineries in Paso Robles I am pretty sure they all have award winning wines\u2026that is an old statement, let\u2019s bury it. Going on Facebook and telling people to \u201ccome see you in the tasting room\u201d doesn\u2019t work. If you would take the time to engage with people online the same way you are (or should be) in your tasting room you will get much further.<\/span><\/span><\/i><\/p>\n

Rule #2: If you have an account on Twitter and all you do is PUSH your Facebook messages there but are otherwise completely inactive on twitter, STOP! In fact, shut down your Twitter account and stick to Facebook.<\/span><\/span><\/i><\/p>\n

I am seeing this from A LOT of local wineries and businesses; they push their Facebook posts to Twitter automatically but never respond to anything coming their way on Twitter. What the hell?? This is not a billboard or a magazine ad or a mailer. These are real people attempting to engage, not just sit there and read your crappy, one way messages.<\/span><\/span><\/i><\/p>\n

Truth is, I saw one company doing this so I tweeted to them saying something about what they had posted, no response at all. I went to their Facebook page and asked them if they were active on Twitter and they said yes\u2026that\u2019s crap.<\/span><\/span><\/i><\/p>\n

ENGAGE OR LEAVE THE PLATFORM! Again, this is SOCIAL!\u201d<\/span><\/span><\/i><\/p>\n

Three things that haven\u2019t changed at all are my love of Paso Robles, the Paso wine industry, and social media. Maybe I get so irritated with how some of the local wineries\/ businesses are using social media because I want better for them. I want the world to look at Paso Robles and say, \u201cWow, Paso\u2019s got their shit together\u201d, but I\u2019m one guy and I can\u2019t change everybody\u2019s mind. <\/span><\/p>\n

Part of this in my mind must go back to the fact that I\u2019ve never really felt \u201chome\u201d until I lived in Paso Robles. I\u2019ve never experienced community like this until I lived in Paso. I met my wife while living here and we had our son here. I love this place.<\/span><\/p>\n

Rather than rant today, I just want to say that the online space is real\u2026and it\u2019s filled with real people. Business has changed. It\u2019s no longer about pummeling the audience with your messages. It\u2019s 2013 and business is social. I don\u2019t need to go over all the facts about smart phones, social media, and real time engagement\u2026Google it. If you aren\u2019t prepared to use the online space correctly and if you\u2019re not willing to take the time to understand the CULTURE of the online space; just don\u2019t use it.<\/span><\/p>\n

I have changed my mind in respect to trying to get everyone to understand it. I\u2019m here if you need the help. I\u2019m here if you have questions. If I don\u2019t have the answer I will find it for you. I want this area to succeed and I firmly believe a very big part of that moving forward is being online and absorbing the culture. Times have changed\u2026have you?<\/span><\/p>\n

If you\u2019d like any help or have questions you can get in touch with me in the comments below, the contact section on this site, Twitter, Facebook, Google Plus, LinkedIn\u2026I\u2019m everywhere.<\/span><\/p>\n

Have a great weekend folks and Happy Father\u2019s Day to all the Dad\u2019s our there!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

As I said on Wednesday, I was going to post a rant here today. 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