{"id":3223,"date":"2013-07-24T11:42:36","date_gmt":"2013-07-24T18:42:36","guid":{"rendered":"http:\/\/www.hootnannieblog.com\/?p=3223"},"modified":"2013-07-24T11:42:36","modified_gmt":"2013-07-24T18:42:36","slug":"paso-robles-social-media-and-roi-ill-give-you-some-roi","status":"publish","type":"post","link":"https:\/\/www.threeadventure.com\/hootnannie\/2013\/07\/24\/paso-robles-social-media-and-roi-ill-give-you-some-roi\/","title":{"rendered":"Paso Robles, Social Media, and ROI (I've got your ROI)"},"content":{"rendered":"

Another post about Paso Robles and social media, Matt\u2026really?<\/p>\n

Yep, sorry, but I need to get Paso Robles to understand the importance of social media. When I say Paso Robles I of course mean the wineries but this applies to the wine groups and organizations, the city, the Chamber of Commerce, hotels, B&B\u2019s, restaurants, and any business I have not specifically named by industry.<\/p>\n

The Real Scoop on Paso Robles and Social Media<\/h3>\n

I get contacted on a very regular basis via Twitter<\/a>, Facebook<\/a>, email, this blog, and a little bit on Google Plus<\/a> about where people should eat, drink, and sleep in Paso Robles. I\u2019m also contacted by people that are sitting at a restaurant or store in another city or state, asking me which bottle of Paso wine they should pick off the menu or the shelf.<\/p>\n

There are people all over this country that want to know about Paso wine\u2026who is giving them that? Your website? How do you know that pulls them in? That\u2019s where social media can be such a wonderful tool if you use it correctly. You can create relationships and be known as the \u201cmust see Paso winery\u201d or the \u201cexpert on Paso wines\u201d.<\/p>\n

In a sense, even though I am absolutely the opposite of a wine expert, I do know Paso Robles. I know a lot of the people, the winemakers, and the business owners. I know who has good to great wine and I know which businesses will take care of the customers once they\u2019re in the door.<\/p>\n

I know which restaurants have great customer service and which ones do not. I know which wineries have great views, which ones have which varieties, and many of the other unique characteristics about the local wineries. I also know about the hotels but I actually don\u2019t know too much about the B&B\u2019s but I am hoping to learn more so I can help those that contact me for that info.<\/p>\n

The point is that the ROI in social media is relationships. I\u2019ve spent 4.5 years building relationships online. Many people know me as the guy to go to when they have questions about Paso Robles. I often hear from people that they\u2019ve tried communication with some local Paso businesses via Twitter or Facebook but those businesses did not respond.<\/p>\n

You could be building these relationships directly. People come to me on a weekly basis for info and they come to me because I\u2019ve dedicated the time, I\u2019ve shown my knowledge, I\u2019ve built the relationships, word of mouth, and I\u2019m one of the only people (NOT the only, ONE of the few) in Paso Robles doing this.<\/p>\n

Hell, I\u2019ve had experiences going to local wineries where I hit them up on Facebook the day before or a few hours before and I never got a response. That pisses me off. Those are wineries I am less likely to go back to. If you have a Facebook account or Twitter account, it is the same as your email address or phone number\u2026.answer!!<\/p>\n

Nothing makes a human being happier than be acknowledged\u2026so do it.<\/p>\n

I know many of you say you don\u2019t have the time or money to devote to digital but I, again, strongly urge you to find a way. I can\u2019t tell you how many people have come to Paso from Texas, Oregon, Nevada, Colorado, New York, Florida, and so many other states, that have gone where I recommended they go. Are you on my good list??? Are you active online and if you are have you been paying attention to those people that are mentioning Paso Robles?<\/p>\n

Billboards and phone book ads are super cute but they suck. I have no problem continuing to be one of Paso\u2019s ambassadors, in fact I love it, but I really wish we had a stronger community representing Paso Robles online. And when I say representing online, I mean being active, consistent, and being PART of the community not trying to own the community.<\/p>\n

What do you see as possible reasons to NOT be involved online?<\/p>\n

\n

If you are not active online is it more out of \u201cfear of the unknown\u201d or is it because you don\u2019t have the time or money?<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Another post about Paso Robles and social media, Matt\u2026really? Yep, sorry, but I need to get Paso Robles to understand the importance of social media.…<\/p>\n","protected":false},"author":4,"featured_media":3232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8],"tags":[],"class_list":{"0":"post-3223","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wine-tourism","8":"entry"},"yoast_head":"\nPaso Robles, Social Media, and ROI (I've got your ROI) - Hoot n Annie<\/title>\n<meta name=\"description\" content=\"The Paso Robles wine scene is one of the most up and coming regions for great wine, tourism, food, art, you name it! 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