{"id":3422,"date":"2013-09-13T08:45:03","date_gmt":"2013-09-13T15:45:03","guid":{"rendered":"http:\/\/www.hootnannieblog.com\/?p=3422"},"modified":"2013-09-13T08:45:03","modified_gmt":"2013-09-13T15:45:03","slug":"paso-robles-wine-social-media-and-roi","status":"publish","type":"post","link":"https:\/\/www.threeadventure.com\/hootnannie\/2013\/09\/13\/paso-robles-wine-social-media-and-roi\/","title":{"rendered":"Paso Robles Wine: Social Media and ROI"},"content":{"rendered":"
\n

Yep, here I am back at it. Talking social media and ROI only because I know you Paso Robles wine people LOVE it.<\/span><\/p>\n

As a social media junkie and lover of connecting I want to tell you a story. In my almost five years using social media sites like Facebook<\/a> and Twitter<\/a> I have not only learned a shit ton but I have also built up a nice little group of friends and acquaintances. In that group of people I have become known as the Paso wine guy\u2026not to be confused with the Paso Wine Man that appears in all those PRWCA videos\u2026pretty sure more people contact me to find out where to go in Paso anyways.<\/span><\/p>\n

I have told you in previous posts that I have people contact me weekly to find out what wineries to go to in Paso, where to eat, where to stay, or if they are off in some random store or restaurant I will get tweets about which Paso wine on the menu they should order. Pretty cool, right?<\/span><\/p>\n

The most recent story is about a couple that came in from Atlanta. We didn\u2019t even really know each other on Twitter yet I saw this guy tweeting about Paso so I hit him up. I ended up giving him winery recommendations as well as some food joints. It appears they went to numerous of the winery suggestions I gave them along with some of the restaurant recommendations.<\/span><\/p>\n

They even ended up joining the wine club at one place that I know of and who knows if they purchased other wine or not. The point is that the winery they joined they probably would not have ever gone to without my recommendation. <\/span><\/p>\n

So what does all this mean and what\u2019s the ROI?<\/span><\/p>\n

What it means:<\/span><\/p>\n

Social media is powerful and when used correctly can absolutely without question help your business and bring more money through the door. The problem for you, the wineries, is that you want instant ROI and you want to be able to track it. That\u2019s difficult but as time goes on there are more tools coming along that can help give ideas to the ROI\u2026although, in my opinion, completely inaccurately.<\/span><\/p>\n

Business has changed. The way in which we run our businesses (I have two) has changed. It\u2019s about relationships not manipulation. It\u2019s about being helpful and knowing someone\u2019s name not thinking of them as a number. In fact, screw the term \u201cbusiness\u201d\u2026that\u2019s what we call it but what is it? Business is about human to human interaction\u2026nothing more, nothing less. There is no single tool, aside from a customer being in front of your face in the tasting room, more fan-damn-tastic than social media in allowing you to build relationships and community.<\/span><\/p>\n

I will repeat\u2026there is no better tool on the planet, other than being face to face, than social media\u2026period.<\/span><\/p>\n

In the story above I helped direct a cool couple from Atlanta to some very worthwhile wineries in our area. That\u2019s ROI bitches.<\/span><\/p>\n

To my next point\u2026what is the ROI:<\/span><\/p>\n

The ROI is the fact that these people that contact me when they are coming to Paso now feel like they have a real source (me) to chat with when they have questions or comments about Paso. It\u2019s a human to human interaction. I\u2019m not a \u201cbusiness\u201d and I\u2019m not \u201cthe city of Paso Robles\u201d but I am a dude that effing loves this place. They feel that passion which in turn makes them dig Paso even more. That is some ROI for the city\u2026which I\u2019m doing free of charge\u2026you\u2019re welcome.<\/span><\/p>\n

More ROI\u2026I am turning people on to wineries that maybe don\u2019t have the BIG BIX name or marketing budget\u2026that\u2019s pretty damn nifty for these smaller wineries in my mind. I am making money for some of these wineries (and restaurants)\u2026although I personally am making no money. Sure, I may be taking some money away from other wineries but I feel I am directing people the best that I can based on their desires for their visit. It\u2019s ROI people\u2026trust me. Plus, when these folks go back home they will tell their friends about their visit and connect me to them if they ever choose to come visit.<\/span><\/p>\n

The biggest ROI is, in my mind, the fact that I am humanizing their trip. They aren\u2019t dealing with websites and brochures\u2026they are dealing with a human being (me) that sincerely cares. I care about this city and I truly do care that the folks visiting have a really great time. <\/span><\/p>\n

I mentioned one story above about the couple from Atlanta but I have tons. I\u2019ve had people contact me from L.A. S.F., Colorado, Boston, Florida, Canada, and on and on and on. I\u2019ve met many of these folks in person when they come. This happens weekly\u2026why? Because I have spent TIME building my community online and being trusted. Hey, I\u2019m a likable guy (haha). I should actually write an ebook about the stories from online to Paso Robles\u2026pretty cool.<\/span><\/p>\n

Social media is worth your investment of time or money so long as you understand the context and differences of each tool. Twitter is not Facebook is not Google Plus is not LinkedIn is not Instagram is not blogging. Each is different\u2026learn it, understand it.<\/span><\/p>\n

Social media is worth your investment of time or money so long as you are patient and give it time. It\u2019s taken me years to get to the point where people come to me weekly. Sit back, grab a glass of wine, and be human\u2026they will come.<\/span><\/p>\n

That\u2019s all I got for today folks. If any of you winery folk out there ever want to sit down and discuss this stuff more in depth, please, get in touch. I won\u2019t steer you wrong. I want this wine region of ours to rule the world\u2026we need to be online!<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Yep, here I am back at it. Talking social media and ROI only because I know you Paso Robles wine people LOVE it. 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