{"id":4035,"date":"2014-01-15T16:15:46","date_gmt":"2014-01-16T00:15:46","guid":{"rendered":"http:\/\/www.hootnannieblog.com\/?p=4035"},"modified":"2014-01-15T16:15:46","modified_gmt":"2014-01-16T00:15:46","slug":"run-winery-eberle-winery-hostile-takeovers","status":"publish","type":"post","link":"https:\/\/www.threeadventure.com\/hootnannie\/2014\/01\/15\/run-winery-eberle-winery-hostile-takeovers\/","title":{"rendered":"How Not to Run a Winery: Eberle Winery and Hostile Takeovers"},"content":{"rendered":"
As you may know, Gary Eberle of Eberle Winery<\/a> was relieved of duty in recent days at his winery. Granted, he had partners and investors so I understand there is more to this than if he had simply owned the winery 100% on his own BUT the way this is playing out is complete shit and from what I\u2019m seeing a boat load of people agree.I know there are laws and rules and all that crap that I am unaware of in matters like partnerships, business, and investors and my assumption is that a lot of people out there are unaware too. That is not what this is about; instead this is about the handling of the situation by the reportedly three folks behind the hostile takeover.You see, Gary Eberle is an iconic figure in Paso Robles. He has been in Paso since 1973 and has been involved with wine from day one. Eberle Winery has been open since 1982 and Gary has relentlessly and tirelessly promoted and highlighted the entire Paso Robles AVA for decades. He is often referred to as the \u201cGodfather of Paso Robles\u201d for all of his efforts and largely thought of as the one that put Paso on the map. As much time as he puts into Paso Robles and the wine industry here, he also puts that same time into the community through charitable activities.<\/p>\n

When it comes to personalities like Gary\u2019s, as well as the level of notoriety he has achieved, people will either love him or hate him. As of right now, all I am seeing in the fallout of this takeover is a massive amount of support and concern for Gary and his wife, Marcy. Everyone appears to be in shock about this, Gary included, and since no statements have been released by the folks in charge of this takeover we are left to wonder what the hell they are thinking.<\/p>\n

Removing someone like Gary from his position at his winery is really bad business. It\u2019s pissing a lot of people off. Many people have already said they will start boycotting the winery. Why would you not come forward and comment on such a shocking and sudden move like this? Gary is Eberle Winery. This is one of those cases where the person really is the brand, the business. It\u2019s equal to Steve Jobs at Apple. You remove the man (the face of the brand) and you lose business.<\/p>\n

Now, what\u2019s the flip side? Let\u2019s say Gary did everything wrong and deserves to be pushed out\u2026this takeover was still handled in a very poor manner and, unless something comes out to paint Gary as a creep, this will impact the business, period. It fascinates me when people\/ businesses make decisions and from the outside it seems like there was not a single brain cell used in the decision making process. Remember when Tiger Woods waited and waited before finally speaking out? If he spoke out immediately I don\u2019t think his brand would have been \u201cas damaged\u201d as it ended up being.<\/p>\n

So, as I wrote yesterday<\/a>, I really think we need to sit back and wait. There\u2019s nothing more to do anyways. Until these three people finally speak up regarding this issue we are left dumbfounded. Many people have mentioned boycotting the winery but in my opinion we should not\u2026yet. One reason for not boycotting is that as of now Gary is still making money from the winery and the other reason is that we have no idea how this will play out.<\/p>\n

A couple of blog posts ago I wrote about how hard 2013 ended and 2014 began for so many people\u2026this trend is continuing. We need to shake the voodoo curse and get back to enjoying our little piece of paradise here in Paso Robles.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

As you may know, Gary Eberle of Eberle Winery was relieved of duty in recent days at his winery. Granted, he had partners and investors…<\/p>\n","protected":false},"author":4,"featured_media":4036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6],"tags":[],"class_list":{"0":"post-4035","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-central-coast-wineries","8":"category-wine-makers","9":"entry"},"yoast_head":"\nHow Not to Run a Winery: Eberle Winery and Hostile Takeovers - Hoot n Annie<\/title>\n<meta name=\"description\" content=\"As you may know, Gary Eberle of Eberle Winery was relieved of duty in recent days at his winery. 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