I have not written about this in some time but I get the itch again so here I am\u2026scratching it. Don\u2019t ask where the itch is.<\/p>\n
These are just some thoughts and observations having to do with the Paso Robles wine industry and how they use social media. Prior to going on, I will say that this is probably applicable in many areas across many industries and is probably applicable off line as well.<\/p>\n
I\u2019m online for the bulk of my days, everyday\u2026seven days a week. It\u2019s what I do and it\u2019s what I enjoy doing. It\u2019s how I make a living and where I continue to learn. I see so many local wineries have this \u201conly promote myself\u201d attitude and it\u2019s mind blowing to me.<\/p>\n
As a wine region, we need to be promoting each other and our area when we are on Facebook, Twitter, Instagram, Pinterest, or any other social media network used. We need to be sharing each other\u2019s content, retweeting it, \u201cLiking\u201d it, and commenting on it. I do believe there are some wineries and businesses that do a pretty good job, but overall\u2026I\u2019m disappointed.<\/p>\n
Paso Robles is a community. We need to behave that way online and off. We need to be supportive of one another in order to make the outside world more aware of who we are and what we\u2019re doing here. After recent conversations with some industry folks I am realizing that most of America has no idea where Paso Robles is and that there is even wine here.<\/p>\n
One thing we can do to help that and spread the word about Paso Robles wine is by promoting each other and the region. We cannot have this attitude of ignoring our community and only promoting ourselves. That\u2019s not what we want Paso Robles to be. Neighboring wineries should promote one another. The east side wineries should promote west side wineries and vice versa. Rhone wine producers and Bordeaux producers should promote one another. Big should be promoting small and small should be supporting big.<\/p>\n
\u201cLike\u201d a Facebook post of another winery on your wine trail\u2026what will it hurt? Make a friendly comment or share a new blog post put up by another winery. You won\u2019t lose sales. Or were you one of those kids that would take your ball and go home if the other kids didn\u2019t play the way you wanted them to?<\/p>\n
Generally speaking, I think the Paso Robles wine industry is a pretty tight knit group of folks but in the last six to twelve months I have heard a lot of rumblings. Some under current out there. Whether it\u2019s on Facebook or in the tasting rooms, I think we need to make a big push to cross promote, help, share, and \u201ctalk nice\u201d about each other so tourists and potential visitors see it and feel it.<\/p>\n
So, hey you\u2026Winery A\u2026go on Facebook and like Winery B\u2019s Facebook post. Retweet Winery C\u2019s tweet. Make a comment on their blog post. In the long term it will not only benefit you but it will benefit Paso Robles.<\/p>\n","protected":false},"excerpt":{"rendered":"
I have not written about this in some time but I get the itch again so here I am\u2026scratching it. Don\u2019t ask where the itch…<\/p>\n","protected":false},"author":4,"featured_media":4344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,8],"tags":[],"class_list":{"0":"post-4343","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-central-coast-wineries","8":"category-wine-tourism","9":"entry"},"yoast_head":"\n