At this point in time most of us have participated in social media, read endlessly about it, and have seen that it is of value to companies/ brands of all sizes if used properly. The reasoning behind why social media took off and has grown so much is as simple as understanding human psychology.
1) People do not want to be lied to and social media offers more transparency
2) People want to feel accepted and social media gives us that through “following”, “fan pages”, and the overall community vibe
3) People want to voice their opinion and social media gives each and every one of us a platform
Social media, more often than not, levels the playing field. It makes the once “untouchable” people approachable and the average Joe far more important because he’s now in the conversation. We have no idea what the next chapter will be, as this is changing everyday; but we do know the value of being involved in this growing community.