Do you ever enter the world of social media (Facebook, Twitter, LinkedIn, and blogs) and feel like you read all the same sh!t yesterday? It’s like we’re hanging out with Bill Murray in Groundhog Day, reliving the same articles, posts, and comments day after boring day. Here’s how you do social media, use these tools, engage, ROI…ahhhh. Why is that?
One reason is that these things are on 24 hours a day so the messages get repeated, shared, and retweeted constantly. The other reason is that everybody is talking about the same crap. If Chris Brogan or Seth Godin write an article about this new thing or idea you can bet that over the course of the next few weeks and months others will take these and change a few words around to repost on their own blogs, etc.
This isn’t a huge pet peeve of mine because these systems were built to be redundant, so I understand, but when you feel like you’ve heard every story that day…it might be time to turn it off.