CRAVE is an event put on by the Paso Robles Wine Country Alliance with the sole goal of getting the “Millenials” more into wine. They gathered over 40 wineries, 20 restaurants, a cool band, a radio station, and a bunch of “young” wine drinkers and put it all together in a hall that was decorated much like a loungy club – pretty cool. We don’t technically fit into the Millenial age group, even though you probably thought that we did, but we got to go with our favorite radio personalities, Adam and Jeremy so that we could tell you all about CRAVE. We’ll let the video do the talking, but as you’re watching, ponder this: Do you think 20-something college-goers are a lucrative target market for wineries? Why or why not??? We have our opinions…we’d love to hear yours!