CRAVE is an event put on by the Paso Robles Wine Country Alliance with the sole goal of getting the “Millenials” more into wine. They gathered over 40 wineries, 20 restaurants, a cool band, a radio station, and a bunch of “young” wine drinkers and put it all together in a hall that was decorated much like a loungy club – pretty cool. We don’t technically fit into the Millenial age group, even though you probably thought that we did, but we got to go with our favorite radio personalities, Adam and Jeremy so that we could tell you all about CRAVE. We’ll let the video do the talking, but as you’re watching, ponder this: Do you think 20-something college-goers are a lucrative target market for wineries? Why or why not??? We have our opinions…we’d love to hear yours!
[youtube]http://www.youtube.com/watch?v=c0MJAAtxQp0[/youtube]
To answer your question; Do you think 20-something college-goers are a lucrative target market for wineries? It’s a start, with all the hype on wine/wineries these days it is becoming popular for all ages. I feel it’s a more sophisticated cocktail and you get an education learning about the winery and how they make their wine. The bottom line is what ever age you are “Drink Responsibly”. Although every wine club/winery we go we find that we are the oldest so it’s nice to be around the young crowd. Now let’s hear your opinion.
Bev – I think we have mixed feelings about wineries targeting 20-somethings. On the pro side, I think there are a lot of 20-somethings out there that “get” the wine thing and can appreciate it, and enjoy the tasting and learning process. On the con side, having an event where you pay at the door and have access to a bunch of wineries pouring endless amounts of wine can get out of hand with any age group, but potentially more so with the 20-something college student. Don’t get me wrong, I think they have just as much reason and right to drink wine as anybody else, but not sure an event like this is the right motivation to get them out to the wineries to purchase wine.
Well said, we haven’t been to big events like you have where it would get out of hand so I can see your point we ususally stay away where there are big crowds (of younger adults) for that reason. And if people don’t let you get to the bar for tastings, we walk out and I send the owner and nice little comment why we won’t be back. I feel the owners need to know what goes on for better customer service. Cheers! 🙂