Matt: We are living in some crazy times with this coronavirus/ COVID-19 thing. How are you hanging in there personally?
Amy: At first I was really depressed because it felt like I couldn’t do anything to help my business as I watched it go down the drain. I have had some good virtual happy hours and dinners with friends that have helped to lift my spirits. We’ve even brainstormed some ways to promote our online businesses during these times.
Matt: How have your businesses been hit by these recent issues?
Amy: Closing the tasting room was a serious blow.
Matt: What are you doing to try and mitigate the impact?
Amy: I’m trying to drive online sales, and also I’m taking advantage of this slow time to switch my business over to new POS/ wine club software, so at least I’m doing something productive. It keeps me from feeling completely helpless.
Matt: Are you providing any deals, specials, or other services during this time?
Amy: I shot out a case special to my regulars and mailing list, a deep discount on some wine that’s getting a little long in the tooth, and had great response. The case special is still up on my website, and orders keep trickling in…
Matt: Do you have a message to your regular customers or to customers in general?
Amy: I want to thank everyone who has said they wouldn’t think of sheltering in place without my wines. I’m seeing a lot of posts on social media from fans, and that really helps to keep me optimistic. So, just a lot of big thanks to everybody.
Matt: Any advice to other small business owners?
Amy: Oh gosh. I’m just trying to stay afloat, mentally and financially! I wouldn’t presume to offer any advice to anyone else. I just hope they’re finding creative ways to cope